Domino's Now Offers Gluten-Free Pizza

Tuesday, May 8th, 2012 | click here to comment

In case you lead a normal life and don't spend every waking moment attached to a social media network, you may not have heard that Domino's, the pizza chain, now offers gluten-free crusts. Domino's claims that their decision to offer gluten-free crusts was at the request of customers. 

I'm sorry, what gluten-free customer in their right mind would beg Domino's to make a gluten-free crust? Of all the options available on the market today, not to mention more and more mom and pop pizza chains offering gluten-free crusts, a person with Celiac disease or gluten-intolerance does not have to struggle to find gluten-free pizza or make it at home very easily!

What it really sounds like is Domino's trying to cash in on the popularity of the gluten-free "diet" perpetuated by questionable celebrities like Miley Cyrus. Gluten-free foods are a 6 billion dollar industry, that's no chump change, and with the amount of press gluten-freedom is getting lately, you can bet your sweet ass that corporate America is sitting up and taking notice. 

Don't be fooled though, the gluten-free crust at Domino's is NOT recommended for those with Celiac disease due to the ample opportunities for cross-contamination from shared utensils, incompetent staff, etc. So basically, the only people that can safely eat gluten-free pizza at Domino's are those who have removed gluten from their diet, not for medical reasons, but because it's the new "diet" fad. 

On the flip side, Chuck E. Cheese's ALSO announced they are testing a gluten-free crust at certain locations, at the request of parents. Chuck E. Cheese's states, "To avoid cross contamination or accidental exposure to gluten ingredients in Chuck E. Cheese's kitchens, the personal cheese pizza, manufactured by USDA/FDA-approved, gluten-free facility Conte's Pasta, will arrive to stores in frozen, pre-sealed packaging. The bake-in-bag pizza will remain sealed while cooked and delivered and until opened and served with a personal pizza cutter at families' tables by the adult in charge.

Under the same procedure, gluten-free, chocolate fudge cupcakes naturally sweetened with fruits, vegetables and grains from Fabe's All Natural Bakery will remain in pre-sealed, single-serve packaging through preparation and until opened and served at the table."

I have to say, at least they are making the effort to be safe, versus Domino's who seems to be only motivated by the almighty dollar. I hope Domino's is as forthcoming with details in their stores about the cross contamination issue as they are on their website, since many consumers may not be aware of the dangers before they walk into the stores. 

At the end of the day, let's face it, Domino's pizza will still suck, with or without gluten. 


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