Kellogg's Rice Krispies Are Gluten-Free

Tuesday, April 26th, 2011 | click here to comment

The latest news from the CPG front is kind of earth shattering for me.  Kellogg's has announced that a gluten-free version of Rice Krispies cereal will be available this June in supermarkets. After waiting for so long for Kellogg's to reformulate some of their more obvious choices for gluten freedom, I am excited and hopeful that they will extend this to other cereals in their line, like Corn Flakes, which I griped about a while back.

The gluten-free version of Rice Krispies is made from brown rice, which likely means the flavor profile will be completely different from the original. According to the Gluten-Free Optimist, who heard from Kellogg's, the gluten-free Rice Krispies should be safe from contaminants as per this quote: "And as for testing it for gluten, to ensure the gluten-free status, the product is made in a separate production facility that has been making gluten-free items for nearly a decade. Every batch of product is tested for gluten, as is the production line."

What do you think?  Will you give the gluten-free version of Rice Krispies a try? I wonder if they will make for decent Rice Krispie treats?


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