Red Mango, competitor to the Pinkberry franchise, sent out a press release earlier this week informing the world that they have been certified gluten free! I think they recognized an opportunity to set themselves apart from Pinkberry by honing in on a specific, but very powerful niche of the food eating public. Gluten freedom is becoming a very widely accepted and catered to vertical in the food world and it's awesome! I've never had Pinkberry OR Red Mango, but I can tell you that knowing that Red Mango is certified gf will definitely influence my decision to visit their shops over Pinkberry. Viva la frozen dessert!